- Double check facts, figures, Web site addresses, phone numbers and the spelling of names.
- The press release follows Associate Press style, which is outlined in the CAPStyle manual.
- Eliminate cliches and empty phrases.
- Read the copy aloud to ensure that it flows smoothly.
- Check that the copy explains who, what, when, where, why and how, and is easy to understand.
- Replace abstract words with concrete ones.
- Eliminate jargon and technical terms.
- Use strong verbs.
- Keep paragraphs to less than eight typewritten lines.
- Have someone not familiar with the topic proofread the copy.
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