- The photograph answers who, what, why, when, where and how.
- The photograph is newsworthy – it says something.
- The photograph has a clear subject. Does the picture draw the viewer’s eye to the subject?
- The photograph draws the viewer’s attention to the subject.
- The photograph is simple with no extraneous information or clutter (try to select photo opportunities with a plain background).
- A caption is included with the photograph that provides proper name, ages of subjects and a full description of the action.
- The participants in the photograph have signed consent forms.
- The photograph shows the subject from a front or side-view angle, if possible.
- The photograph has the proper balance of shadow and light (facial features are not lost in shadow, for example).
- The photograph does not crop out faces, limbs, etc.
- Avoid “Grin and Shake” photos, such as photos of check passings for donations, etc. Instead, photograph an example/story of how the donation
will benefit others.