- The PSA fits into the allotted 30-60 second spot.
- The first words grab listeners and makes them want to hear the entire message.
- The PSA includes the five W’s (who, what, when, where and why).
- The PSA tells the listener what to do next or provides contact information for additional facts.
- The 10-second PSA contains 30-35 words.
- The 30-second PSA contains 60-65 words.
- The 60-second PSA contains 130-150 words.
- All numbers have been counted as words. For example, a seven-digit number is the equivalent of seven words.
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