Working with the media to place Extension in the news is an important component of the agency’s success. The media can be used to help us disseminate useful information to the general public, and it is a valuable tool for communicating with constituent groups and gaining the attention of potential donors. In addition, just getting our name out reminds the public that we’re an important part of their community.

When contemplating working with the media, please refer to the resources Extension has available to you:

• Media Interview Guide:
• Extension agents and specialists throughout Colorado (including campus) should contact Allison Vitt at allison.vitt@colostate.edu.

These media experts will help you meet and connect with reporters in your area, write successful press releases, develop materials and strategies to help the public become aware of your programs and educational efforts, and engage reporters during interviews while increasing the chances of accurate reporting.

• Credit Lines
• Developing an Effective Extension Communications Plan
• Extension Style Guide
• Mission Statement
• Press Release Checklist
• Column Checklist
• Public Service Announcement Checklist
• Photograph Checklist
• Lead-writing checklist
• Proofreading Checklist
• Interview Checklist

If you have further questions, please contact:

Allison Vitt
Assistant Director, Marketing and Communications
Colorado State University
Email: allison.vitt@colostate.edu
Cell Phone: (352) 613-0610
Fort Collins, CO 80523